The Long Street Travel Centre on the way to South Africa 2010

The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari s and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and gr ...