
- Gunelius, Susan
Building Brand Value the Playboy Way
- Gebunden,
- 2009,
- Springer Palgrave Macmillan
- (2009)
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PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 - The Brand Dream - A Brand is Born - Nurturing a Brand - The First Brand Extensions - PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960'S - Growth Explosion - Defending the Brand - Living the Brand - PART III: THE BRAND GOES GLOBAL - THE 1970'S - The Brand Seen and Protested Around the World - A Brand Peaks - A Brand Gives Back - PART IV: A BRAND IN DECLINE - THE 1980'S - A Changing World - A Changing of the Guard - A Change of Course ...
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DETAILS
- Building Brand Value the Playboy Way
- Gunelius, Susan
- Gebunden, xx, 188 S.
- XX, 188 p.
- Sprache: Englisch
- 229 mm
- ISBN-13: 978-0-230-57789-3
- Titelnr.: 23395257
- Gewicht: 413 g
- Springer Palgrave Macmillan (2009)
Herstelleradresse
Springer Palgrave Macmillan
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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